Complexity and uncertainty cannot be tackled with a predefined step-by-step plan, however ingenious it may be. It can though with experimentation, learning and adjusting. For example, our first meeting room – even before the renovation had started – was a tent in the garden.

At Tweeperenboom, we don’t reduce or ignore complexity, but we reduce its scale to a human scale, so that action is possible faster. From there, we incrementally build to great results. Our breakthrough architects and partners are also entrepreneurs. From our 2P Lab arm, we set up small and large experiments.